Imagine it’s a Tuesday morning. You’re sitting with your coffee, you open Facebook, and before you’ve even taken your second sip someone in your group has already posted a photo of the most gorgeous wire-wrapped…
If you’ve ever typed that question into a search bar, I want you to know something first: you’re not lazy for asking it. You’re smart. You’re trying to figure out the best use of your…
Sunday afternoon. The week ahead feels wide open. You know you should plan your Facebook group content for the week, but where do you even start? Here’s what I do every Sunday in about 30…
There’s a familiar moment every group admin runs into. You put up a thoughtful post, maybe even something you’re proud of, and then… nothing. A few likes if you’re lucky, but no real conversation. It’s…
Your group doesn’t exist in a vacuum. Your members are humans with rhythms — and ignoring those rhythms is leaving engagement on the table. Most group owners post what they want, when they want. The…
There’s a shift happening in how companies connect with customers. The old playbook was simple: create a product, run ads, make sales, repeat. Customer support handled complaints. Marketing handled messaging. And the relationship lived entirely…
There’s this myth that running a Facebook group means being “on” all the time—answering every question, putting out fires, checking notifications at 11pm, and constantly watching for trouble. It doesn’t have to be that way.…
Coffee, pajamas, and a moderation routine that keeps me sane It’s Saturday morning. I’m in my favorite chair, coffee still hot, wearing yesterday’s sweatpants. And in about 20 minutes, I’ll be done moderating a 330,000-member…
Why Your Handmade Business Needs a Heart (And How a Group Provides It) As an Etsy seller or maker, it’s easy to get lost in the endless cycle of “the transaction.” You pack the order,…
Sometimes the best thing you can do for your community is… absolutely nothing. Here’s a Facebook group strategy that sounds completely backwards: Post something amazing. Pin it to the top. Then disappear. I mean it.…